By OTS Staff
The Las Vegas Convention and Visitors Authority (LVCVA) recently launched a new ad campaign, “Vegas You,” inviting visitors back to Sin City.
For “The Dance” ad, they filmed scenes in several locations including Circa Resort & Casino, The Cosmopolitan of Las Vegas and The Venetian Resort to showcase all the exciting and unique experiences Vegas has to offer. The concept aims to remind travelers that Vegas is an “escape into adult freedom” unlike any other destination.
This ad will run nationally on the following networks: ABC, CBS, NBC, FOX, BET, ESPN, Bravo Food Network, HGTV, including NHL on NBC Sports and NBA on TNT. Also, the ad will air digitally on a streaming schedule on NBC and Fox, among other digital and social channels.
This is only the beginning of Las Vegas’ comeback. Another ad will be released in late May. We hope to see everyone safely grooving into Vegas vacay mode this summer.