For anyone that did a double take when they saw AREA15, there’s a reason for that. The play on words and reference to a certain conspiracy hub are certainly a draw.
However, inside the unassuming building exterior lives an innovative art collection that dominates the 52,000 square-foot property. It’s a huge building full of art tenants that bring the wildest, weirdest and most whimsical creations to life. One permanent installation is Meow Wolf’s Omega Mart Las Vegas, an immersive art exhibit that takes the imagination on a joyride at every turn.
Don’t miss the chance to immerse yourself in a one-of-a-kind adventure that will leave you questioning reality.
Stretch your imagination across the Strip with more things to do. Our Las Vegas Strip map will show you hotels, restaurants, retail and other entertainment.
Omega Mart: Know Before You Go
There’s often confusion about Meow Wolf, Omega Mart and AREA15 as a collective. Here’s some info to clear up the details before the visit:
- Omega Mart is inside of AREA15 and is owned by its parent company Meow Wolf. Meow Wolf also owns the House of Eternal Return in Santa Fe, New Mexico.
- Getting into AREA15 is free with a ticket, but entering Omega Mart costs money. Ticket prices are $49 for general admission and $45 for children, seniors and military. Local discounts apply.
- Most items inside Omega Mart are available for purchase, both in-store and online.
This may be an immersive art experience, but that doesn’t mean guests can’t buy a Tomato Snail or Definitely Not Butter Air Freshener Spray if they fall in love with it on the shelves. For the most part, an item is available for purchase so long as it is not bolted down.
- Getting an RFID card to walk through the innovative art is not required. This $3 add-on contributes to the immersive storytelling experience by allowing guests to scan — sorry, “boop” — a QR code to interact with the artists and their work further.
- According to the website, selfie sticks and strollers are not allowed. Leave all tech at home, to be on the safe side. Bags and personal items can be checked in for a small fee.
- Arrive early to check in for your reserved time slot. While parking is easy, the lot has sizable real estate and it may take a few minutes to make your way to the entrance. Plan ahead to get there on time.
AREA15 also has an indoor zipline that is 584 feet of fun. Read more about ziplining on the Strip to explore other thrilling Las Vegas attractions.
Omega Mart Las Vegas: Surreal Worlds and Parts Unknown
3215 S Rancho Dr. Las Vegas NV 89102
Hours: Thursday to Monday 10 a.m. to 12 a.m., Tuesday and Wednesday 12 p.m. to 12 a.m.
One of the most common questions floating around the Internet and otherwise sings the tune of: “what is Omega Mart?”
Put not-so-simply, it’s an immersive art exhibit that capitalizes on the intricacies of the human imagination. While wandering though the shop is enough entertainment for anyone, following the crusade of clues set up by the talented staff — and hundreds of artists — guarantees a rich adventure.
The storefront is an extraordinary supermarket full of mind bending products that walk the line between realistic and parody. All of the conventional items are present — but with a twist.
Moving Through Meow Wolf’s Omega Mart
It’s not all about the merchandise — although the checkout counter has a sizable selection of souvenirs and clothes.
Shoppers can embark on a mission to explore the fictional corporate entity of Dramcorp and its mysterious operations. Hack into company computers, get privy to workplace gossip and follow the trail of shady, questionable business practices.
Need actual sustenance? Head to one of the Las Vegas Strip grocery stores to buy normal, everyday products to fuel up for a return trip to this otherworldly depot.
Hidden Doors and Unexpected Landscapes from Meow Wolf Las Vegas
There are four themed areas in Omega Mart. Inside, there are nine hidden rooms totaling over 60 areas packed full of features, such as:
- a VR counter;
- Slides descending into further exciting sections of the store;
- Aisles of products to gaze upon — and purchase;
- Refrigerators, compartments and other secret portals that lead to other parts of the Omega Mart world to discover.
While there are seemingly endless ways to explore Omega Mart, the exhibit also prioritizes accesibility. If narrow spaces or steep steps aren’t your thing, there are alternative routes which still provide a captivating experience.
Likewise, Omega Mart is accessible for those in wheelchairs or with service animals, so everyone is welcome to unpack the secrets within.
The Secret Bar inside Omega Mart
There are legends about a speakeasy inside the Omega Mart experience — and they’re true. Datamosh is the resident Omega Mart watering hole. Duck through one of the store’s secret portals to enjoy craft cocktails unlike anything else in the Las Vegas bars.
Special drinks include the “Old Fashioned Spray” with rye whiskey and blue razz syrup served in a Windex bottle, as well as “The Source,” a steaming mezcal cocktail with Lillet Blanc, tarragon syrup, citrus and a rosemary bubble.
Want more drinks? Take a trip to one of the best speakeasies in Las Vegas to explore upscale cocktails and sophisticated atmospheres that will elevate your standards a thousand times over.
More about AREA15
Meow Wolf’s Omega Mart isn’t the only exhibit to explore inside AREA15. Lose yourself in a world of larger-than-life eateries, exhibits and other Vegas entertainment that can’t be missed. Check out the Illuminarium and their SPACE exhibit to walk on the moon’s surface — and quell any moon landing doubt. Lost Spirits Distillery is a rum-soaked undersea adventure complete with a tasting tour and a 16-course dinner for the adventurous. To see Las Vegas from the sky, let the Liftoff ride play a hand on creating memories from the air. Between Dueling Axes, Emporium arcade bar and so much more, boredom is out of the question.
Looking for Another Fun Experience in Las Vegas?
Discover more incredible Las Vegas art galleries sprinkled around the city. For more immersive experience magic, visit some of the things to do in Las Vegas that are worth bouncing around the Strip to catch.
Frequently Asked Questions About Meow Wolf’s Omega Mart Las Vegas
How long does it take to get through Omega Mart?
On average it takes two hours to move through this Meow Wolf Las Vegas, but it’s easy to spend a whole day there. Whether you choose to follow the story or simply soak in the art and move through the portals, there’s no wrong way to discover the areas.
Where is Omega Mart?
There are three locations, one in Santa Fe, New Mexico, one in Denver, Colorado and one in Las Vegas, Nevada. The Omega Mart Meow Wolf Las Vegas location is at 3215 S Rancho Dr., about one mile off the Strip.
Visit to explore unexpected landscapes on surreal worlds, mind bending exhibits and deep dives into parts unknown, all through an immersive storytelling experience.
Is Omega Mart okay for kids?
There is no age restriction. Children of all ages are allowed inside Omega Mart, to uncover the mind bending secret portals and explore this extraordinary supermarket with their friends. Cater to the little ones more with some kid-friendly activities in Las Vegas.
Is there a dress code at Omega Mart?
The dress code is intended to ensure the safety of all visitors. The site advises apparel that is flexible for moving, walking and possibly crawling. If you need clothes, head to one of the Las Vegas malls to grab the appropriate garb.