By Emmy Kasten | @emmykasten
When it comes to making her clients look their best, fashion and beauty expert Whitney Bansin has a keen eye for style. So, when MGM Grand and Caesars Palace tapped her to create fan apparel to complement the Vegas Golden Knights merchandise in their stores, she jumped on it.
As a result, she founded The Wild Collective in 2016, a sports and lifestyle apparel brand that is breaking the mold on fan clothing. The brand embraces individual style and adapts current trends to create statement pieces that can be worn “from the street to the stadium.”
“The success of my early collections catapulted us into major league and collegiate sports,” Bansin says. “The Wild Collective is now officially licensed across the NHL, NFL, NBA, WNBA, MLB and multiple college teams.”
As a busy CEO of two companies—Bansin is also the founder of One Luv, a fashion, hair/makeup and wardrobe styling agency—she strives to find new, better ways to accomplish her goals. When the pandemic put a halt to work on photoshoots and events for One Luv, she used the downtime to think more deeply about the brand and direction for The Wild Collective. During that period, she decided to shift to a more sustainable path.
“I’m a mother of two young girls, and I’m constantly thinking about how I can make the world a better place for them,” Bansin says. “My latest inspiration is finding ways to blend premium fashion with sustainable production methods together. I want to keep pushing on the industry to be at the forefront of innovation, finding better options, better fabrics, to help preserve the impact we make in the environment, making it a better place for all.”
As a result of the deeper dive into her brand, The Wild Collective is ready to tackle its next chapter. The upcoming collections will focus on sustainability and feature unisex designs. In addition, The Wild Collective’s collegiate program will launch on Amazon in June, and its e-commerce platform will launch in August that will allow customers to design their own jackets.
Although she juggles many projects simultaneously, Bansin has not lost sight of the bigger picture. With a revolutionary spirit, she is determined to forge undiscovered paths for her industry and expand opportunities for women.
“I aim to be uplifting, resilient and inspiring in all I do,” Bansin says. “Most importantly, I want to show my daughters that there are no boundaries they can’t break. Women can lead, innovate and create—the power to shatter ceilings and break boundaries should be at the forefront of what they set out to do.”